Every year Arcadia does a Christmas card to send to their clients. For 2022 we decided to take a series of photos on our Fortitude Valley project of the entire team and create a gif that plays on the fun, tacky and silly nature of the season. I was given the opportunity to both take the photos of the team and then compile them into an animated card. The Christmas card not only shows one of Arcadia's award winning projects but helps reflect the more jovial and fun company culture. As a designer, it was a great opportunity to explore the use of stop animation, typography with the handwritten 'Merry Xmas' and photoshopping techniques to emphasise the cringe and almost comically tacky nature of the Christmas message.
