Designed as a response to an assignment brief where we were asked to create an experimental typeface on Illustrator
Drawing upon the idea of temporality, Ethereal is a contemporary design typeface that captures the movement of society. Made from a combination of hand and computer generated strokes, the typeface acknowledges society’s progression from analogue to digital media. In a world where everything comes in fads, we see the increasing importance of social media and the need to stay relevant in an ever-evolving society. Drawing inspiration from this, the unfinished brush strokes not only reflect the concept that nothing in this world is permanent or secure but the increasing value that society has begun to place on aesthetics. Ethereal is a refined typeface that captures the fluidity that comes with a society bound by the rise and fall of cultural trends.